JBRMR
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Daivata Patil

Department of Communication & Journalism University of Mumbai

1 published articles 567622 views 180 downloads
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Published Articles

Coloring consumer`s psychology using different shades the role of perception of colors by consumers in consumer decision making process: a micro study of select departmental stores in Mumbai city, India

JBRMR , Volume 07 Issue 1 , 18 Jul 2013

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