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JBRMR
Online ISSN 2056-6271
ICO Registration Number: ZA522255
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Journal of Business and Retail Management Research
Published by Centre for Business & Economic Research
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Nova Ch. I. Mamuaya
Universitas Negeri Manado, Indonesia
1 published articles
609577 views
330 downloads
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The effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and its implication on supermarket consumer impulsive buying in Manado city
JBRMR , Volume 13 Issue 02 , 06 Dec 2018
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