Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

Browse Current Issue Authors Submission Guide Submit Article

Author Profile

Author Archive

Rodney C. Runyan, Ph.D.

Department of Retailing, Hospitality and Tourism Management University of Tennessee

1 published articles 574947 views 88 downloads

Published Articles

Where is the real craic? A resource-based view of authenticity in Irish pubs

JBRMR , Volume 03 Issue 2 , 24 Feb 2012