Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

Browse Current Issue Authors Submission Guide Submit Article

Author Profile

Author Archive

Vivek Ethiraj

Alliance University, School of Business, Bangalore

1 published articles 573122 views 89 downloads

Published Articles

Mapping drivers of consumer attitude formation & adoption of counterfeit products

JBRMR , Volume 07 Issue 1 , 18 Jul 2013